ORIGIN

White Noise was founded in 2025 by Jonah "JojosASMR" Singer. Starting in 2016 in his families bedroom Jonah began his ASMR journey with a broken microphone and Macbook pro. Over the past 10 years Jonah has helped his audience relax and fall asleep through his content.

"In such a dynamic, fast faced world where we are constantly bombarded with distractions. I've always wanted to create a safe space where people can destress and wind down after a busy day- and enter a space of White Noise"

What is White Noise

White noise is more than just static—it’s a powerful concept that embodies balance, individuality, and rebellion. In sound, white noise is a mix of all frequencies at once, creating a steady, unfiltered presence. As a clothing brand, White Noise represents that same energy: a fusion of styles, influences, and identities that break through the background and demand attention.

The name suggests a vibe that’s both effortless and edgy—minimalist yet bold. It speaks to those who embrace the chaos of creativity, find beauty in distortion, and refuse to be silenced. Whether it’s streetwear or high fashion, White Noise is a statement: a brand that drowns out the ordinary and amplifies the unconventional.

White Noise is the culmination of 10 years exploring relaxation and ambience.