White Noise was founded in 2025 by Jonah "Jojo ASMR" Singer. Starting in 2016 in his bedroom, Jonah began his ASMR journey whilst finishing his senior year of high school with a broken microphone and laptop webcam. Over the past 10 years, Jonah has created Autonomous Sensory Meridian Response (ASMR) videos for his audience in the hopes to induce relaxation and sleep, focusing on promoting mental health and wellbeing.

"In such a dynamic, fast-paced world where we are constantly bombarded with distractions, I've always wanted to create a safe space where people can destress and wind down after a busy day- and enter a space of White Noise.”

Towards the end of 2024, Jonah began secretly working on White Noise, an ambitious project to construct the world’s quietest ASMR super-studio as well as White Noise Clothing. Working with a local brand based in Sydney and made with only ethically sourced materials, White Noise Clothing ensures that each product is made with love and care, directly handled by Jonah and staff.
“Most creators when they make merch aren’t usually very involved in the process. I really wanted to make sure that this was not the case for White Noise... when you buy a shirt from us, you can know with 100% confidence it has been directly handled by myself and our team.”